Our Story

  • Display Icon Company is an Egyptian company based in Cairo since 2005, specialized in design, importing, manufacturing, distributing and constructing shop fittings, office furniture , display systems and general contracting for retail business including civil, electromechanical and furniture works.

  • In 2010 we started our design department for design and smart solutions for different concepts of varieties of shop fittings and decorations.

  • In 2014 we established our factory for metal shop fittings and display systems, to meet our customer’s and market needs.

  • In 2015 our factory for wooden display systems and office furniture was established, so we can integrate both wood and metal display systems, to stand with the new trend’s era and meet our valuable customers demand.

  • In 2017 due to strong need for civil constructing, our company launched our civil construction department, and we established our new brand Display Icon Co.

Our Vision

To provide proven and versatile shop fitting solutions, merchandising systems and shop supplies to the Egyptian market. Our clients value detailed industry knowledge and personal service and our willingness to go above and beyond what is expected. We deliver customized store designs and high-quality products on-time and on-budget

Our Core Values

  • Commitment

We are committed to the success of our customers and staff, we do what we say and say what we do.

  • Optimism

We have the personal disposition to succeed, utilizing the resources at hand to achieve the most favorable outcome.

  • Initiative

We proactively display leadership qualities and understand how individual efforts contribute to achieving company goals.

  • Loyalty

We demonstrate our personal integrity by putting the company needs ahead of our own.

  • Accountability

We appreciate and value being held responsible for actions and decisions, both individually and on behalf of the company.

Our Strategy

To expand in the Egyptian market, build trust and strong business relationship with major key accounts of retailers. Also, to do everything for your store in house.